Crowdsourcing helps brands generate big ideas

06/25/2013 | CNNMoney/Fortune

Companies are increasingly tapping into the wisdom of the crowd. One example: Frito-Lay asked its fans to invent a  flavor, and the result -- Cheesy Garlic Bread -- will soon be hitting the shelves. "What we got in total talk value for the brand [during the campaign] was unprecedented," says Chief Marketing Officer Ann Mukherjee.

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