E-tailers weigh in on the pros and cons of online discounts

06/25/2013 | All Things D

Discounts that draw in first-time online buyers might work to drive traffic and even encourage customers to stay for full-price merchandise, but do new online retailers run the risk of establishing a reputation as places primarily for discount deals? Executives from e-commerce sites Bonobos, Pickwick & Weller and BaubleBar explore the question. "Once you begin to train an audience to only buy and react to a discount, it's dangerous," Pickwick & Weller CEO Ryan Donahue said.

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