Few major brands have adapted to Google mobile search changes

06/25/2013 | MediaPost Communications

Fewer than 1 in 10 Fortune 100 company websites comply with recent changes to Google's mobile search algorithm, according to a study from Pure Oxygen Labs. Most companies, including Wal-Mart and CVS Caremark, do not have correct mobile metatags and routing signals for directing traffic to mobile-optimized websites. Disney, GE and JP Morgan were among those that have successfully adapted to the changes, the report said.

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