Ford aims innovation at younger crowd

06/25/2013 | Adweek

Younger buyers will go from 10% of Ford's buyers to more than 70% of its customers in the next 20 years, said Jim Farley, executive vice president of global marketing, sales and service, in this interview. Farley said the company will reach the segment by adding innovation, such as plug-in technology, to all of its cars across all of its price points. "The Everyman approach is part of our heritage," he said.

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