Google Glass promises new types of interactions for marketers

06/25/2013 | Forbes

Google Glass represents an unprecedented opportunity for marketers to show targeted advertisements as users navigate the physical world, writes Joe Lazauskas. Shoppers walking down the street might see digital coupons as they pass a storefront and see which of their friends have shopped there, or a bar patron might tweet her location to friends, he notes. "Put simply, Glass brings the precision of Internet advertising to the physical world," Lazauskas writes.

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