Google Glass promises new types of interactions for marketers

06/25/2013 | Forbes

Google Glass represents an unprecedented opportunity for marketers to show targeted advertisements as users navigate the physical world, writes Joe Lazauskas. Shoppers walking down the street might see digital coupons as they pass a storefront and see which of their friends have shopped there, or a bar patron might tweet her location to friends, he notes. "Put simply, Glass brings the precision of Internet advertising to the physical world," Lazauskas writes.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA