For guest bloggers, Google algorithm update puts premium on quality

06/25/2013 | Forbes

Guest blogging will require a more thoughtful approach with the advent of Google's Penguin 2.0 search algorithm update, Jayson DeMers writes. The update is meant to reduce the importance of article marketing and advertorials in search ranking, so creating quality articles that offer value to readers is crucial. It's also important to have an anchor text strategy to make sure words aren't being repeated too often and to evaluate the overall quality of a site you are guest blogging for, DeMers writes.

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