Hispanic-focused nets are bucking the broadcast trend

06/25/2013 | Adweek

Spanish-language broadcast networks Univision and Telemundo are taking advantage of a growing Hispanic population by bringing in more ad dollars in ad categories, such as auto, that are declining for English-language broadcast TV. Univision is seeing up to 6% increases in CPM and 15% growth in volume during upfront negotiations. "I think it's a recognition of the value of our audience. That's taken us some time; it's taken us a lot of education," said Keith Turner, president of ad sales and marketing at Univision.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL