Planet Fitness offers a Pinterest stress-reducing microsite

06/25/2013 | ClickZ

Planet Fitness is taking advantage of moms' anxiety over perfecting Pinterest posts by offering the NoPintimidation.com site for stress reduction. The marketing effort follows a "Today" show study that found 42% of moms stressing over pinning perfection. The Planet Fitness microsite allows users to pin pictures, then intentionally mess them up with comments and intrusive imagery, and correlates with the brand's Judgment Free Zone campaign and tagline "No Gymtimidation."

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA