Report: Broadcast's ad slowdown is cable's gain

06/25/2013 | Adweek · Advertising Age (tiered subscription model)

Cable network ad sales in the first quarter rose about 5% to $6.22 billion, thanks to lower prime-time ratings -- and ad sales -- among their broadcast counterparts, Kantar Media is reporting. Meanwhile, AMC boosted its share of the key 18-to-49 audience 35%, FX saw its numbers among the demo rise 16%, Turner's Adult Swim increased 15%, and Discovery Channel was up 5%, according to Nielsen.

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Adweek · Advertising Age (tiered subscription model)

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