Targeting consumers on mobile poses its own set of challenges

06/25/2013 | BtoB Magazine

The absence of cookies for consumer identification and media fragmentation on mobile pose particular difficulties for remarketing, writes Jon VanZile. The iOS Safari browser generally doesn't accept third-party cookies, a fact that can only partly be remedied by retargeting on major publishers such as Facebook. That introduces the problem of fragmentation, with consumers likely to be found at a variety of major destinations on mobile.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY