Use social media to amplify word-of-mouth marketing

06/25/2013 | Forbes

Most customers still rely on word-of-mouth advertising to make buying decisions, experts say, and social media can allow a business to trumpet those good reports to a wider audience. "[I]t's more important than ever to find those customers who are your advocates and give them a megaphone to share their positive experiences in places like Facebook and Yelp and Twitter," says Rob Fuggetta, founder of online brand-advocate platform Zuberance.

View Full Article in:

Forbes

Published in Briefs: