Why the owner of 1 budding bagel chain bets big on Groupon

06/25/2013 | FastCasual.com

Groupon's daily deals have paid off for Chicago-based NYC Bagel, said CEO Corey Kaplan, starting with the first deal that sold 10,500 units. New Groupon-driven business has resulted in a retention rate of between 60% and 65%, he said, showing daily deals work when they're done right. "I personally did a few specific things to make sure my deal ran smoothly, including putting limits on the amount that I was offering and prepared, prepared and prepared for the extra business."

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