Why you should never stop collecting customer feedback

06/25/2013 | RepCapitalMedia.com

Customer feedback should be requested throughout the life cycle of every product and company, BetterCloud CEO David Politis writes. To keep information flowing in and to create "a loyal customer base who knows you actually care about their opinions," companies should use short surveys with less than 15 questions and give customers multiple avenues to provide additional feedback, Politis writes.

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