YouTube Partner Program boosts site traffic for Juicy Couture by nearly one-fifth

06/25/2013 | Adweek

Juicy Couture earned an 18% boost in traffic to its website over a six-week period through the Google YouTube Partner Program, the company reported. The brand partnered with YouTube personalities Chriselle Lim and Derek Blasberg to create five original videos that have garnered more than 2.5 million views since their pre-Christmas release last year. "Ultimately, Juicy wants to be where our fans are most engaged, and the YouTube Partners Program provides an organic platform to do so," said Juice Couture's vice president of digital and social strategy, Michelle Ryan.

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