How marketing departments can benefit from employees' age gap

06/25/2014 | Marketing-Interactive.com (Singapore)

CMOs over the age of 45 may not innately understand the latest digital tools -- but they don't have to if they allow junior staff who are more steeped in digital platforms to direct them as needed, marketers say. At the same time, junior staff have much to learn about marketing from experienced executives, such as maintaining a holistic view of marketing and understanding the business applications of digital.

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