Shoppers want lifestyle advice paired with grocery offers

06/25/2014 | Supermarket News (free registration)

About 64% of consumers want more lifestyle information from personalized grocery marketing, such as recipes for quick meals, time-saving tips and wellness information, according to a survey by consulting firm emnos. Grocers can connect with customers by including tailored, concise solutions in content, along with relevant coupon offerings, writes Genia Chechersky, Chicago manager for emnos.

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