Yahoo: Kraft's Motion Ad led to search, brand benefits

06/25/2014 | Adweek

Yahoo's Motion Ads unit for Kraft -- featuring a sizzling grilled cheese sandwich -- made consumers 77% more likely to search for related keywords and made women 7% more likely to purchase Kraft's goods, according to Yahoo. The moving image was also clicked 24% more than a standard log-in page video ad. The lifelike unit is "bringing us that much closer to the consumer's desired sandwich experience," said Kraft Foods Senior Brand Manager Carmen-Maria Navarro.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO