Marketers hope to get last laugh with branded parodies

06/26/2006 |

NASCAR, Dodge and Toyota are among a growing number of marketers who are willing to poke fun at their images in branded entertainment segments to reach a young, male target demographic. "What I'm finding is that brand marketers are keeping an open mind to these opportunities," said George Leon, executive vice president of worldwide consumer marketing at Columbia TriStar Consumer Marketing Group.

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