Marketers hope to get last laugh with branded parodies

06/26/2006 | InsideBrandedEntertainment.com

NASCAR, Dodge and Toyota are among a growing number of marketers who are willing to poke fun at their images in branded entertainment segments to reach a young, male target demographic. "What I'm finding is that brand marketers are keeping an open mind to these opportunities," said George Leon, executive vice president of worldwide consumer marketing at Columbia TriStar Consumer Marketing Group.

View Full Article in:

InsideBrandedEntertainment.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO