Next year's upfront likely to feel impact of new ad ratings

06/26/2006 | Mediaweek

The November launch of commercial ratings by Nielsen Media Research could change the way network ads are sold in next year's upfront. Nielsen will provide live-plus-seven-days ratings, and is considering also making available live-only and live-plus-same-day data, to let the industry sort out the best ratings method.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA