Sharpie writes new marketing chapter with social-media effort

06/26/2009 | Advertising Age (tiered subscription model)

Sally Grimes, vice president of global marketing of office products at Newell Rubbermaid, talks about how the company is using social media, as well as traditional platforms, to promote Sharpie for its 45th anniversary. DraftFCB, Chicago, which became Sharpie's agency in January, has created the campaign, which is dubbed "Uncap What's Inside."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA