Sharpie writes new marketing chapter with social-media effort

06/26/2009 | Advertising Age (tiered subscription model)

Sally Grimes, vice president of global marketing of office products at Newell Rubbermaid, talks about how the company is using social media, as well as traditional platforms, to promote Sharpie for its 45th anniversary. DraftFCB, Chicago, which became Sharpie's agency in January, has created the campaign, which is dubbed "Uncap What's Inside."

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