Apple's Passbook is an increasingly inviting option for retailers

06/26/2013 | MobileCommerceDaily.com · GigaOm

Consumers are warming up to Apple's Passbook, and retailers need to take advantage, writes Rimma Kats. CashStar data reveal several encouraging factors, including rapid growth in Passbook gift cards and spending. For merchants, there are additional advantages to being able to reach consumers with location-based reminders and transitioning consumers to digital payments.

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MobileCommerceDaily.com · GigaOm

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