Greater data collection disclosure needed, says FTC commissioner

06/26/2013 | Advertising Age (tiered subscription model)

Commissioner Julie Brill of the Federal Trade Commission said Congress should pass legislation aimed at allowing consumers to see what data is collected about them, correct it if it's wrong and have a say in how it's shared. Data collectors must also do a better job of de-identifying data, Brill added. The Direct Marketing Association said it was surprised at the remark. "The FTC's Section 6B inquiry into 'data brokers' is still ongoing, and the Commission has yet to articulate a specific problem that would justify a call for congressional action in this area," said Rachel Thomas, DMA's vice president of government affairs, in an e-mail statement.

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