IAB's Rothenberg: Mozilla's cookie policy ignores consumer choice

06/26/2013 | MediaPost Communications

IAB President and CEO Randall Rothenberg has called the project Cookie Clearinghouse from Mozilla and Stanford a "kangaroo cookie court" because of its arbitrary determination of which cookies will be delivered to browsers. The clearinghouse is an attempt to get around cookie blocking by default, but Rothenberg argues that such mechanisms will favor large Internet companies using first-party cookies and that the system ignores consumers' ability to choose. "Browser makers should not be dictating the kind of economic and cultural policies Mozilla is trying to implement any more than television set manufacturers should be deciding which shows make it to your home," Rothenberg wrote in a blog post.

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