McDonald's reviews Baltimore-Washington regional creative

06/26/2013 | Adweek

McDonald's has put its Baltimore-Washington area co-op creative under review, writes Noreen O'Leary. Arnold won't defend the account, which had measured spending of $16 million last year, according to Nielsen. Arnold has handled some national assignments for McDonald's and retains some regional co-op business, in spite of losing the New York region last year.

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