Supermarkets get fun and innovative with produce

06/26/2013 | Supermarket News (free registration)

The supermarket produce section has become the coolest place in the store amid the ongoing national discussion on health and fighting obesity, a trend that makes grocer and shoppers alike excited about the bountiful harvest of summer fruits and vegetables. This month, Wegmans hosted a party to celebrate grilled vegetables, Marsh Supermarkets gives fresh produce a prominent place on the Facebook page, and Local Choice Produce Market welcomed a sketching club in to draw pictures.

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