General Mills to shake things up for top-line growth

06/26/2014 | FoodBusinessNews.net (free registration)

Flat earnings in the current fiscal year have led General Mills to review its manufacturing and distribution to look for greater efficiencies. "Our No. 1 objective in the new fiscal year is to accelerate our top-line growth," said Ken Powell, General Mills' chairman and CEO. "Our fiscal 2015 plans include a strong new product lineup, compelling news or renovation on many existing brands, and a full slate of consumer-focused marketing initiatives."

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