Five ways to get more out of Internet marketing

06/27/2005 | MarketingProfs

Internet marketing is far from reaching its full potential, the vice president of marketing for Manticore Technology says. He outlines five new ways technology can help firms get the most from their existing online marketing programs:

  • Identify anonymous Web site visitors.
  • Arm sales with insight into prospects' interests.
  • Segment qualified leads.
  • Nurture prospects through the pipeline.
  • Notify sales team when prospects are "hot."

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