P&G marketing chief Stengel on the future of media

Jim Stengel, global marketing chief of Procter & Gamble, is responsible for a $6 billion marketing and communications budget, and increasingly Stengel is looking for ways to reach consumers where they live, whether it means sending researchers around the globe to see how P&G products are used in far-flung locales or using emerging technologies to deliver advertising and promote brand awareness. "I think the whole way that content and entertainment is delivered will totally change," Stengel says.

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