Why do marketers like pop-up ads? Because they work.

06/27/2005 | Washington Post (tiered subscription model), The

The use of Flash-based pop-ups is on the rise, even as interstitial and floater ads have become accepted ways for marketers to place interactive content on sites. Advertising.com SVP Jeremy Helfand says, "All other things being equal, they're two or more times effective than static banner ads."

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Washington Post (tiered subscription model), The

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