Bronx hopes campaign will cheer its business prospects

06/27/2006 | NYTimes.com

The Bronx, New York, has tapped native sons and daughters, including TV host Regis Philbin, mystery writer Mary Higgins Clark and the singer Valerie Simpson, for a $200,000 ad campaign aimed at improving the borough's image with the business community. The three-year-old campaign includes radio spots, newspaper ads and billboards in the Boston to Washington corridor.

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