Group M makes Connections among media

06/27/2006 | Advertising Age (tiered subscription model)

As consumers receive an increasing amount of media over portable, out-of-home and home-based devices, accurate measurements of media exposure are more elusive than ever. WPP Group media shop Group M has rolled out a new proprietary measurement tool, called Connections, that purports to measure consumer engagement with media, rather than simple exposure.

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Advertising Age (tiered subscription model)

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