Group M makes Connections among media

06/27/2006 | Advertising Age (tiered subscription model)

As consumers receive an increasing amount of media over portable, out-of-home and home-based devices, accurate measurements of media exposure are more elusive than ever. WPP Group media shop Group M has rolled out a new proprietary measurement tool, called Connections, that purports to measure consumer engagement with media, rather than simple exposure.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY