Group M makes Connections among media

06/27/2006 | Advertising Age (tiered subscription model)

As consumers receive an increasing amount of media over portable, out-of-home and home-based devices, accurate measurements of media exposure are more elusive than ever. WPP Group media shop Group M has rolled out a new proprietary measurement tool, called Connections, that purports to measure consumer engagement with media, rather than simple exposure.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA