Modernista! drives off with Cadillac account

06/27/2006 | Chicago Tribune (tiered subscription model) · Adweek

Ending one of the ad industry's longest client-agency relationships, General Motors Corp. has replaced Publicis Groupe's Leo Burnett with independent Modernista! on its Cadillac account. Burnett and its predecessors, including D'Arcy Advertising, have run the account since 1935.

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Chicago Tribune (tiered subscription model) · Adweek

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