Safeway experiments with restaurants

06/27/2007 | InsideBayArea.com (Oakland, Calif.)

Safeway recently opened a stand-alone restaurant in San Francisco named Citrine without any advertising or publicity. The eatery is a test for Safeway, a company that's looking for more ways to sell prepared foods. The Food Marketing Institute shows that consumers spend about half of their food dollars at restaurants or on take-out meals.

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InsideBayArea.com (Oakland, Calif.)

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