Combined search data help Google target Web ads

06/27/2008 | NYTimes.com

Google is trying a new ad-targeting technique, combining data from a user's multiple searches to modify and refine the kind of advertising displayed next to search results. Previously, the content of Google's ads was determined by a particular search query -- not by tracking search terms.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA