Combined search data help Google target Web ads

06/27/2008 | NYTimes.com

Google is trying a new ad-targeting technique, combining data from a user's multiple searches to modify and refine the kind of advertising displayed next to search results. Previously, the content of Google's ads was determined by a particular search query -- not by tracking search terms.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY