KFC bets on Double Down buzz to boost new signature sandwich

06/27/2010 | QSRWeb.com

KFC is putting its popular Double Down sandwich between a bun in a new offering dubbed the Doublicious. The original sandwich -- bacon, sauce and cheese squeezed between two chicken breasts instead of bread -- received significant media exposure. The new sandwich loses one of the breasts and will be served on a sweet Hawaiian bread bun.

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