Report: Consumer reviews reveal extremes

06/27/2010 |

Shoppers who write raves or skewer new books, movies and products on and other selling sites throw the usefulness of such reviews into question, according to research published in Scientific American. A small percentage of buyers account for an overwhelming number of reviews, and consumers are only spurred to write when they feel extreme love or hate for the product.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
District Manager
Total Wine & More
Dist. Columbia
Warehouse Systems Manager
Pleasant Prairie, WI
Director, Marketing Strategy (
New York, New York
Process Improvement Manager
Pleasant Prairie, WI
Analyst Consumer Research
Deerfield, Illinois