Shrek is the new "jolly green giant" for Vidalia onions

06/27/2010 | Wall Street Journal, The

The ad campaign "Shrek Forever After, Vidalias Forever Sweet" is reaping green for Vidalia onion growers who are reporting more sales of the sweet Georgia onion than ever before. The Vidalia Onion Committee, an association of 100 growers, entered into a partnership with DreamWorks Animation and has since been using the animated character on its packaging, store displays and website.

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