Upfront increase is estimated to be about 20%

06/27/2010 | Adweek

The sales volume during this year's upfront season was estimated to be about 20% higher than last year, with cable networks writing about $7.9 billion in business. Rino Scanzoni, chief investment officer at WPP's GroupM, however, said full-year organic growth will be about 3%, adding that "cable will be a little north of that, broadcast a little south."

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