Study: Ads boost children's appetite for sweet, fatty foods

06/27/2011 | Reuters

U.K. researchers reported in Pediatrics that the desire to eat junk food increased among 6- to 13-year-olds after they watched commercials about fast food and junk foods compared with when they saw advertisements for toys, with the effect higher among those who exceed 21 hours of television viewing weekly. "This study confirms the cumulative, sustained effect of food marketing on TV. The more children watch TV, the more susceptible they are to advertising," expert Lori Dorfman said.

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