USDA and Ad Council partner to promote food-safety techniques

06/27/2012 | MediaPost Communications

The U.S. Department of Agriculture has collaborated with JWT New York and the Ad Council to develop Food Safe Families, an outdoor advertising initiative that will highlight safe food preparation and handling techniques, as well as foodborne-disease risks. The campaign, which aims to fight food poisoning over the Fourth of July weekend, in addition to out-of-home announcements, will also have an integrated social media program and television, print, radio and online advertising in English and Spanish.

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