Accor unveils revamped brand strategy for Mercure

06/27/2013 | HotelsMag.com (free registration)

Accor plans to refresh its midscale Mercure brand with new strategies that focus on growth and improved guest service. "Mercure is essential for the group's expansion, particularly driven through franchises and managed hotels," said Accor CEO Yann Caillère. The hotelier is looking to deploy its new Mercure Quality Guarantee on all of its properties by the end of next year. Accor is also introducing new concepts to its cuisine as well as its lobby and room designs.

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