Consumers prefer mobile websites over branded apps, survey shows

06/27/2013 | MediaPost Communications

Only 27% of mobile consumers say they typically download applications when prompted to, while 79% said they prefer to get information from a mobile website, according to a report from Netbiscuits. The study also notes that 76% of mobile-using respondents won't engage with a branded website that isn't built for a mobile experience, and one-third of these will instead opt to give up or use a competitor's site.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL