Consumers prefer mobile websites over branded apps, survey shows

06/27/2013 | MediaPost Communications

Only 27% of mobile consumers say they typically download applications when prompted to, while 79% said they prefer to get information from a mobile website, according to a report from Netbiscuits. The study also notes that 76% of mobile-using respondents won't engage with a branded website that isn't built for a mobile experience, and one-third of these will instead opt to give up or use a competitor's site.

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