CSR helps brands build trust, says Coke exec

06/27/2013 | Guardian (London), The

Interbrand's Best Global Green Brands report suggests that environmental best practices can drive trust and consumer engagement, executives say. "Of all of the levers that we have to build trust, environment turns out to be one of the best," says Luke Backus, customer sustainability director with Coca-Cola Europe.

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Guardian (London), The

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