Domino's TV spot focuses on Hispanic franchisee

06/27/2013 | Advertising Age (tiered subscription model)

In a new campaign created by Latinworks, Domino's is reaching out to the Hispanic community with a Spanish-language spot that tells the story of franchisee Mauricio Arroyave. The campaign, which will also have limited social media and digital marketing, is a shift from previous efforts that heavily centered on actors, writes Maureen Morrison. In 2012, Domino's spent $25.8 million on Spanish-language TV, according to Kantar.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX