HTML5 promises lower costs, scalability for brands

06/27/2013 | PandoDaily

HTML5 allows publishers and brands to create a single browser-based rich-mobile experience without having to worry about updates or operating systems, writes Skip Brand. The programming language also offers savings, because sites only need to be built once, and advertisements created in HTML5 integrate seamlessly across multiple platforms. The main drawback is a lack of support, such as the kind of assistance application developers get from Google, Apple and other app store providers, he adds.

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