HTML5 promises lower costs, scalability for brands

06/27/2013 | PandoDaily

HTML5 allows publishers and brands to create a single browser-based rich-mobile experience without having to worry about updates or operating systems, writes Skip Brand. The programming language also offers savings, because sites only need to be built once, and advertisements created in HTML5 integrate seamlessly across multiple platforms. The main drawback is a lack of support, such as the kind of assistance application developers get from Google, Apple and other app store providers, he adds.

View Full Article in:

PandoDaily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY