Mass Relevance makes social feed part of the "American Idol" show

06/27/2013 | ClickZ

Fox Broadcasting uses Mass Relevance to aggregate the audience voice crucial to "American Idol" and follow social sentiment in real time during the broadcast. Fans are asked to weigh in on developments on the show using hashtags on a variety of social networks. Fan votes are then integrated into the show via an on-screen social-sentiment ticker.

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