Mintel sees potential in snacks for older consumers

06/27/2013 | (France)

Opportunities are plentiful to provide snacks for consumers who are 55 and older, an area where there is a current gap in the marketplace, Mintel says. "One of the opportunities that strikes me for the longer term future of snacks is that of the older consumer," says David Jago, director of innovation and insight, adding the challenge it may pose to food makers as older consumers tend to snack less. "Older consumers are fast becoming the most coveted demographic."

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