Mullen's Mediahub division will have early access to new ad units and other ad technology developed by Millennial Media, under a partnership between the two companies. In return, Mediahub will provide Millennial with feedback. The mobile ad network will also have the opportunity to serve as a beta partner for clients as new technology is introduced.
Mullen's Mediahub, Millennial Media team up for ad unit development
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American City Business Journals/The Business Journals