Philippine marketers turn to mobile but admit to lack of insight

Nearly half of marketers in the Philippines admit confusion over mobile, but most say they're taking advantage of the platform anyway, according to a survey by Mobext and the Philippine Association of National Advertisers. Although mobile accounts for 1% of current ad spend, 53% of respondents said the platform would emerge to be as important as TV and 71% said it would be comparable to social media in the next two years.

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Marketing-Interactive.com (Singapore) · Digital Market Asia · Newsbytes.ph (Philippines)

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